Achieve extreme, ultra-dramatic volume with the new hypnôse drama, most volumizing mascara ever for up to X17 more volume. A formula enriched with 2% bonding complex embracing lashes in care and the iconic volumizing hypnôse drama S-shaped brush. Up to 17X more volume up to 24H wear. All day no smudge enriched with 2% bonding complex nourishing lashes to support strength and condition. After 2X coatswhat makes it different: For the 1st time, achieve up to 17X more dramatic volume, with a formula enriched with 2% bonding complex embracing lashes in care. The legendary S-shaped hypnôse drama brush coats lashes from root to tip. Full-on drama for a gaze that captivates. Up to 24 hour wear with no smudging. After 2X coats. What Else you need to know: Turn up the volume even more: Achieve up to 21X* more captivating volume when you combine the new hypnôse drama mascara with lancôme’s cils booster. Get the complete full-on-drama look with the smoldering colours of the ardent drama palette and the burgundy forever stylo waterproof for a magnetic gaze.Be the most, wear the drama. After 2X coats.