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Armani Beauty's LIP MAESTRO is a liquid lipstick with a comfortable velvety texture and a luminous matte finish. Lips appear instantly plumper and radiant. The sensual, non-sticky texture offers hydrated and comfort feel. Concentrated pigments offer intense, seductive, illuminating lip colours. Backstage at the Spring 2011 haute couture show, Mr. Armani requested a plum lip as intense and soft-looking as velvet. Blending a translucent velvet gel with a high concentration of plum pigments, Linda Cantello created a lip product that was both saturated with matte colour and intensely glowing. LIP MAESTRO's formula provides up to four hours of continuous hydration and comfort. Lip Maestro is composed of a network of bouncy, soft and supple spheres that roll and morph with every lip movement, creating a perfectly seamless colour and an unprecedented soft and fluid sensation. For a truly saturated yet luminous lip colour, Giorgio Armani beauty has created a backlighting technology. LIP MAESTRO's translucent gel base allows light to interact with pigments and to be bounced back, creating lip colours that appear radiant from within for a luminous, velvet glow. Shade 400 is the iconic universal red; it took over 90 lab trials to create, achieving the balance between yellow, orange and blue pigments to light up the face and lend a timeless, glamorous mood. With Lip Maestro, we wanted to create pure, vibrant colours that fit with every complexion. Outstanding, luxurious colours enhanced in a luminous matte formula. Linda Cantello, Makeup Artist for Giorgio Armani Cosmetics