This Colgate Total Active Prevention Whitening Toothpaste offers clinically proven 24h antibacterial protection to fight plaque, gum problems, and more. Use it twice daily as part of your oral care routine for a brighter smile and healthier teeth.
Caring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Teeth Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stains, it's also a good whitening toothpaste.
Beyond teeth cleaning and teeth whitening, the powerful, patented², preventative technology in Colgate's Total Active Prevention Whitening Toothpaste helps with 8 oral health problems:
By using Colgate Total Active Prevention Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.
Plaque reduction before problems occur; helps protect enamel against acid erosion.
¹With 2x daily brushing after 4 weeks continued use.
²US patented.
³Bacterial plaque reduction, with 3 months continued use.
Vs. non-antibacterial fluoride toothpaste.
Vs non-whitening toothpaste after 6 weeks twice daily use.
Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
