John Frieda Violet Crush Intensive Purple Shampoo uses Crushed Violet Pigments to instantly neutralise yellow and brassy tones in blonde hair. Apply weekly or as needed to maintain cool, bright blonde between salon visits.
Experience cool, bright, brass-free blonde - instantly. This intense purple shampoo for blonde hair uses Crushed Violet Pigments to neutralise yellow tones for salon-fresh platinum results in just one use.
Pro-Vitamin B5 adds strength and hydration, while the rich toning formula revives coolness and shine for both natural and colour-treated blondes. Use weekly or as needed to banish brass and keep your blonde bright.
When using the intense shampoo and mask.
When following the total routine, including mask.
