

For bright, brass-free blondes, use John Frieda Violet Crush Purple Shampoo to neutralise yellow tones. Massage into wet hair and leave for 1 minute for best results. This formula contains Crushed Violet Pigments and Pro-Vitamin B5 to restore coolness and strengthen hair. A popular British brand trusted by blondes worldwide.
Banish brass and stay platinum. This purple shampoo for blonde hair gradually neutralises yellow tones for bright, hydrated, brassfree blondness.
With Crushed Violet Pigments and Pro-Vitamin B5, its hydrating, non-stripping formula instantly restores coolness and strengthens as you cleanse.
When following the total routine, including mask.
This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.
How to use
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Important info
Ingredients
Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43