Massage John Frieda Violet Crush purple shampoo into wet hair and leave for one minute to neutralise brassy yellow tones. The formula combines Crushed Violet Pigments with Pro-Vitamin B5 to strengthen strands while brightening blonde hair. This daily shampoo comes from John Frieda, a trusted UK haircare brand loved for salon-cool results.
Highlights
When following the total routine, including mask.
Compared to standard shampoo.
About this product
This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde. With a potent blend of Crushed Violet Pigments and ProVitamin B5, its hydrating, nonstripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.
When following the total routine, including mask.
This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.
Ingredients
Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43
Pack size 250 ML
Preparation and usage
Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.
Country of origin Produce of: Made in Germany
Safety information CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.
Manufacturer Kao Germany GmbH, D-64308 Darmstadt. Kao (UK) Limited, London, EC1A 2DY.
Recycling Whole Packaging. Recycle
