

Brass-free blondness is achieved with John Frieda Violet Crush Purple Shampoo, a trusted UK brand for at-home hair care. It neutralises yellow tones while hydrating with Pro-Vitamin B5.
Banish brass and stay platinum. This purple shampoo for blonde hair gradually neutralises yellow tones for bright, hydrated, brassfree blondness. With Crushed Violet Pigments and Pro-Vitamin B5, its hydrating, non-stripping formula instantly restores coolness and strengthens as you cleanse.
Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo.
Caution: Avoid contact with fabrics and household surfaces to prevent staining. For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. Keep out of reach of children.
Country of Origin: Germany
Ingredients: Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43