L'Oreal Paris Excellence Cool Crème Permanent Hair Dye Ultra Ash Light Brown 5.11

Permanent at-home colour with Purple Technology now enriched with Hyaluronic Acid. Neutralises yellow and orange undertones thanks to our purple shampoo and mask. Up to 100% Grey Coverage Up to 5x more nourished hair. Care for your colour with our Protective Cool Colouring Crème. Care for your scalp, with our gentle Purple Shampoo. Care for your hair with our Anti-Brassiness Purple Mask. (Instrumental Test)

Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (Instrumental Test)

• 1252193 R - Colouring Cream: Aqua / Water , Cetearyl Alcohol , Ammonium Hydroxide , Ceteareth-25 , Cocamide Mea , Stearic Acid , Palmitic Acid , Propylene Glycol , M-Aminophenol , 2-Amino-3-Hydroxypyridine , Ascorbic Acid , Sodium Sulfite , Sodium Hydroxide , Hydroxybenzomorpholine , Sodium Lauryl Sulfate , Hydroxyethyl-3,4-Methylenedioxyaniline Hcl , Thioglycerin , Toluene-2,5-Diamine , Polyquaternium-6 , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Isopropyl Myristate , Myristic Acid , Cetrimonium Chloride , Tetrasodium Edta , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance. (F.I.L. Z70030504/6)
• 1210216 - Developer: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Lauryl Sulfate , Sodium Benzoate , Etidronic Acid , Citric Acid , Tetrasodium Edta. (F.I.L. B222323/2)
• 1247267 E - Gentle Ph Shampoo: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Ci 17200 / Red 33 , Ci 42090 / Blue 1 , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Sodium Benzoate , Sodium Hydroxide , Sodium Hyaluronate , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Fumaric Acid , Linalool , Benzyl Alcohol , Amodimethicone , Isoeugenol , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70037772/1)
• 1279177 - Nourishing Mask: Aqua / Water , Cetearyl Alcohol , Behentrimonium Chloride , Amodimethicone , Ci 60730 / Acid Violet 43 , Sodium Hyaluronate , Phenoxyethanol , Trideceth-6 , Benzoic Acid , Linalool , Benzyl Alcohol , Isopropyl Alcohol , Isoeugenol , Potassium Hydroxide , Cetrimonium Chloride , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70030379/1)

L'Oréal Paris, London, W6 8AZ

• STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
• STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
• STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Country of origin: Belgium