L'Oreal Paris Preference 11.11 Venice Ultra-Light Crystal Blonde Permanent Hair Dye 281g

Highlights

• Up to 9 weeks of fade-defying colour
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair

About this product

Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!

Benefits of Preference by L'Oreal Paris

• New Ammonia-Free Post-Bleach Treatment
• Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones
• Up to 4x more nourished hair
• 5 Minutes: Application Time
• Smoother and Silkier hair

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse.

Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves.

What makes it special?

• REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.
• AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.
• REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.

Instrumental Test

Ingredients

Aqua / Water, Oleic Acid, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Mea-Laureth Sulfate, M-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Edta, Erythorbic Acid, 2, 4-Diaminophenoxyethanol Hcl, Parfum / Fragrance (F.I.L. Z70053884/1).

Pack size 281g

Preparation and usage

• Read the instructions and do patch test 48 hours before use
• 1) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly
• 2) Apply colour and leave for recommended time
• 3) Follow with conditioner and rinse

Manufacturer L'Oréal Paris, London, W6 8AZ