L'Oreal Paris Preference 5.0 Bruges Light Brown Permanent Hair Dye

Highlights

• Rich Luminous Fade-Defying Hair Colour.
• Up to 9 Weeks of Colour Longevity and Intense Shine.
• Up to 100% Grey Coverage.
• Up to 90% Less Breakage.
• Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.
• Suitable for All Hair Types & Textures.

About this product

L'Oréal Paris Preference is our most premium colouration experience. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair.

• Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.
• Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.
• Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.

Ingredients

Colour Gel: Aqua /Water, Peg-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxybenzomorpholine, Hydroxyethyl-3, 4-Methylenedioxyaniline Hcl, 6-Hydroxyindole, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, T E T R A Sodi U M G Lutamat E D I Ace Tat E, Octadecy L Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2, 4-Diaminophenoxyethanol Hcl, Parfum / Fragrance. (F.I.L. Z70036959/1).

Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2).

Shine Protect Conditioner: A Q U A / Wat E R, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1).

Preparation and usage

It's simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps:

• Use gloves and pour colouring into developer bottle and shake to mix.
• Apply colour and leave on for the recommended time.
• Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine.

Manufacturer

L'Oréal Paris, London, W6 8AZ