L'Oreal Paris Preference Cool Blondes 7.1 Iceland Permanent Hair Dye

• Up to 9 weeks of fade-defying colour
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair

Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris Up to 9 weeks of fade-defying colour Multidimensional Colour and High-Impact Shine New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves.

FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. Instrumental Test

1285147 F - Colour Gel: Aqua / Water, Peg-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxyethyl-3, 4-Methylenedioxyaniline Hcl, Hydroxybenzomorpholine, 6-Hydroxyindole, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tetrasodium Glutamate Diacetate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2, 4-Diaminophenoxyethanol Hcl, Parfum / Fragrance. F.I.L. Z70035566/1).

1190015 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2).

1241645 A -M Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Ci 60730 / Acid Violet 43, Ci 45100 / Acid Red 52, Phenoxyethanol, Trideceth-6, Limonene, Benzoic Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Geraniol, Potassium Hydroxide, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C252276/1).

• Step 1 - Before Colouring: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
• Step 2 - Prep: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
• Step 3 - Apply Colour: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

L'Oréal Paris, London, W6 8AZ