Experience the benefit of up to 9 weeks of fade-defying colour with L'Oreal Paris Preference Core 1 Napoli permanent hair dye. This premium formula delivers 100% grey coverage while reducing breakage by 90% for healthier-looking hair. Perfect for home colouration without an appointment.
Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.
It's simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps: 1) Use gloves and pour colouring into developer bottle and shake to mix. 2) Apply colour and leave on for the recommended time. 3) Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine.
Manufacturer: L'Oréal Paris, London, W6 8AZ