L'Oreal Preference 5.3 Virginia Chestnut Brown Permanent Hair Dye

• Rich Luminous Fade-Defying Hair Colour.
• Up to 9 Weeks of Colour Longevity and Intense Shine.
• Up to 100% Grey Coverage.
• Up to 90% Less Breakage.
• Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.
• Suitable for All Hair Types & Textures.

Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed:

• 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.
• 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.
• 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.

Colour Gel: Aqua / Water, Peg-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, P-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxyethyl-3, 4-Methylenedioxyaniline Hcl, Hydroxybenzomorpholine, Sodium Metabisulfite, 6-Hydroxyindole, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tetrasodium Glutamate Diacetate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, Parfum / Fragrance. (F.I.L. Z70035558/1).

Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2).

Shine Protect Conditioner: A Q U A / Wat E R, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1).

Pack size: 1

It's simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps:

• 1) Use gloves and pour colouring into developer bottle and shake to mix.
• 2) Apply colour and leave on for the recommended time.
• 3) Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine.

Manufacturer: L'Oréal Paris, London, W6 8AZ