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In the light of a pure sky rising over the city ascends the elegant silhouette of 724. To the tempo of bergamot from Calabria, a crystalline white flower accord and sensual musks, this Eau de Parfum captures what all megalopolises have in common: that vibrant energy resonating in unison like a 724-beats-per-minute pulsation.
| Formulation | Liquid |
| Perfume or fragrance type | Eau de Parfum |
| Year of release | 2022 |
| Scent | Floral Woody |
| Brand | Maison Francis Kurkdjian |
| Sillage | Moderate |
| Country of origin | France |
| Scent longevity | Moderate |
| Volume | 35ml |