



Achieve sleek, smooth hair with Noughty Frizz Magic Serum, a natural UK hair care product that provides up to 220°C heat protection and 90% frizz reduction for 48 hours. This anti-frizz serum is ideal for daily use, protecting against humidity and breakage without silicones, sulphates, or parabens.
8X Smoother hair with Frizz Magic Anti-Frizz Serum. Up to 220°C heat protection. 90% frizz reduction for 48 hours and protect from humidity, breakage and heat damage. Without silicones, sulphates or parabens.
Key Benefits:
Frizz reduction + control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.
Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.
Heat Defence/Shield: With Trametes versicolor extract, known to provide effective heat protection and shield hair from styling damage.
Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran, daikon and mushroom and moisturising oils of marula and coconut that optimise hair sleekness and condition.
Consumer User Trial Results:
Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair
Ingredients:
Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Sinensis (Sweet Orange) Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.
For allergens, see ingredients in bold.
Advisory Information:
Avoid contact with eyes; if the product gets into the eyes, immediately rinse well with water.
Directions:
Step 1 Heat protection: Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary. Avoid applying to the scalp. Style hair as normal.
Step 2 Frizz control: Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand. Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion. Add product as necessary and avoid applying to the roots and scalp. Style hair as normal.
Step 3 Frizz Magic: Helps to make air dried hair look sleeker with zero to minimal styling, so you can look Zoom ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.