Provoke Go Icy Shampoo is a toning shampoo designed to turn blonde or silver hair into a cool platinum shade. Its triple toning technology neutralizes warm brassy tones while Keratin deeply hydrates for a healthy shine. To use, wet hair, lather, leave on for 5 minutes, then rinse thoroughly.
Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo. Our most intensive formulation yet, with triple toning technology to cool down warmer brassy tones for an extra light colour. This advanced formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny. Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with PROVOKE GO ICY Platinum Effect Conditioner. For best results use with PROVOKE GO ICY Conditioner.
Suitable for: Light to medium blondes, and silvers.
How to use: Wet hair, lather into hair, leave on for 5 minutes, rinse and follow with PROVOKE GO ICY Platinum Effect Conditioner.
Important info: Country of Origin: United Kingdom. Address: UK: Royal Sanders Brands Limited, Preston, PR2 5NA, UK. EU: Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL.
Ingredients: Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric Acid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Benzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1).
