Samsung QE55S90H (2026) 55 inch OLED HDR 4K Ultra HD Smart AI TV

Glare Free with Real Black & Real Colour Experience pure blacks and vivid colour without distraction. Samsung's Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.

NQ4 AI Gen3 Processor Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.

Dolby Atmos® Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You'll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

OLED HDR+ Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

Motion Xcelerator 165Hz Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

AI Motion Enhancer Pro AI understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.

AI Football Mode Pro The roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.

Vision AI Companion Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It's a more visual, personalised way to discover, right from your TV.

LaserSlim Design Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90H TV has been delicately crafted to blend in with your home.

FreeSync Premium Pro AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended.

G-Sync Compatible Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion

Object Tracking Sound Lite Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Smart TV powered by Tizen OS Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Samsung TV Plus Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.

Gaming Hub Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.

PANTONE Validated Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

Q-Symphony Your TV and soundbar work together instead of switching between them. With fuller audio, clearer voices and deeper sound, everything feels more spacious and natural. From quiet scenes to big moments, hear more of what matters, exactly where it belongs.

OLED Self-emissive pixels create true blacks and precise contrast, so dark scenes stay detailed and bright moments stand out clearly. The picture feels deeper and more realistic, pulling you into the scene and making every moment more immersive.

4K AI Upscaling Pro From news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.

Colour Booster Pro Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Real Depth Enhancer By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

AI Auto Game Mode Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL.

Verified 'Real Black' performance by VDE.

Upscaling may not apply to PC connection and Game Mode.

OLED HDR applicable to 48 and below.

4K 165Hz is only available with PC connected content. Supports VRR/4K@120Hz.

Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

FreeSync Premium applicable to 42.

Compatible games and consoles only.

Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

Samsung account required to access our network-based smart services and apps.

Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Samsung account and internet connection required.

Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Upscaling may not apply to PC connection and Game Mode.