Samsung QE77S85H (2026) OLED HDR 4K Ultra HD Smart TV, 77 inch, Black

OLED HDR See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.

NQ4 AI Gen2 Processor Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience. Upscaling may not apply to PC connection and Game Mode.

Dolby Atmos® Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You'll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Contour Design Capturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience. LaserSlim Design applicable to 48.

Motion Xcelerator 120Hz Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals. Supports VRR/4K@120Hz.

Vision AI Companion Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It's a more visual, personalised way to discover, right from your TV. Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

AI Football Mode Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match. Support and performance may vary depending on viewing content and apps.

Object Tracking Sound Lite Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

FreeSync Premium Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.

G-Sync Compatible Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels

OLED Self-emissive pixels create true blacks and precise contrast, so dark scenes stay detailed and bright moments stand out clearly. The picture feels deeper and more realistic, pulling you into the scene and making every moment more immersive.

Smart TV powered by Tizen OS Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free. Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Samsung TV Plus Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind. Samsung account and internet connection required.

Gaming Hub Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming. Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

PANTONE Validated Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

Q-Symphony Your TV and soundbar work together instead of switching between them. With fuller audio, clearer voices and deeper sound, everything feels more spacious and natural. From quiet scenes to big moments, hear more of what matters, exactly where it belongs.

4K AI Upscaling Our powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour. Upscaling may not apply to PC connection and Game Mode.

Colour Booster Pro Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Real Depth Enhancer By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

AI Auto Game Mode Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Game Bar The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more. Applicable to console and PC Gaming only.

AI Sound Controller AI Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.

AI Gaming Optimiser Whether you're deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.

Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.

Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. And if you're looking to elevate your viewing experience with cable management, then consider wall mounts and TV stands.

Samsung account required for certain features

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Technical Specifications