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With The Frame, your TV is disguised as a stunning work of art with a picture frame design and customisable bezels (bezels sold separately). It showcases curated art from the Art Store (subscription required), or from your own collection when you're not watching TV. You get true-to-life colour for authentic art and striking TV viewing, thanks to Quantum Dot tech. And get wrapped up in eight-speaker sound that moves with the action, and adjusts to your room and content.
Art Mode TV
Make your TV more than a black screen when it's off. Turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood - you can curate your own personal art collection with a growing library of over 3,000 works of art (Art Store subscription and Samsung account required). A TV that doubles as a picture frame, The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one (bezels are sold separately).
NQ4 AI Gen2 Processor
Samsung's powerful 4K AI processor optimises picture and sound for superior 4K viewing.
4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.
Customisable Bezels
Shop our range of Bezels for the Frame TV here .
Please note: this TV is designed to be installed flush to the wall using the included mount. Therefore any plug socket or aerial cable directly behind the TV would need to be recessed into the wall.
Samsung account required for certain features