

Apply Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome to dark blonde or medium brown hair for a striking purple hue. The HaptIQ Anti-Damage System rebuilds hair bonds and reduces damage by up to 90%. This permanent dye covers up to 30% grey and includes an Extra Colour Refresh Gloss for long-lasting vibrancy. Trusted from the UK, Schwarzkopf delivers salon-quality results at home.
Schwarzkopf LIVE Intense Colour - Long-lasting permanent hair colouration with Extra Colour Refresh Gloss
Find your perfect shade in our diverse shade range. LIVE's intense colours and HaptIQ Anti-Damage System deliver up to 8 weeks of unstoppable colour while rebuilding your hair bonds. This hair colour kit also contains Extra Colour Refresh Gloss for that first-day colour. Use after 3-4 weeks for the ultimate vibrancy boost.
Vegan formula. 100% recycled aluminium tube.
Schwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after colouration, reducing damage up to 90% and giving 100% colour confidence.
Easy application:
We recommend this shade for dark blonde to medium brown hair. This shade is suitable for up to 30% grey hair. For long or thick hair, we recommend using two packs.
The Product Benefits at a Glance:
Compared with and without conditioner treatment
Free from animal derived ingredients