Apply Style It styling gel to wet hair for defined, bouncy curls. This lightweight gel shapes your pattern without crunch or flakes. Made in the UK by a trusted brand, it is CGMC 7x free-from and suitable for vegans.
Soft, defined waves + curls that hold their shape - without crunch, flakes, or heaviness.
Style It is your everyday styling gel to shape, define, and support your natural pattern while keeping curls touchable, hydrated, and flexible - from washday to washday.
It's the styling equivalent of supportive underwear - enough structure to lift and shape, but you forget it's even there.
No stiff cast. No sticky feel. No weighed-down curls.
Just soft structure, lasting definition, and frizz-controlled curls that still feel like your hair.
Best for: soft hold, flexible definition, natural movement
Results: defined, soft curls that last until next washday
Ingredients:
Aqua (Water), VP/VA Copolymer Carbomer, Propylene Glycol, Polysorbate 20, Parfum (Fragrance), Coumarin, Triethanolamine, Phenoxyethanol, Triethylene Glycol, CI 17200 (Red 33)
Powered by: lightweight curl-supporting polymers for shape + hold.
The CGMC® 7× Free-From Promise
No Coconut Oil No Sulphates No Silicones No Drying Alcohols No Waxes No Itchy M's No Parabens
Vegan Cruelty-Free UK-Made Curly Girl Method Safe
Advisory Information:
For external use only.
Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
Discontinue use if irritation occurs.
Keep out of reach of children.
Directions:
Apply to fully wet, detangled hair on washday.
Smooth and scrunch through mid-lengths to ends to shape your pattern.
Air-dry or diffuse as usual.
For frizz control: layer with Tame afterwards.
For extra hold: layer Casting Queen on top.
For crunch: scrunch out with Seal It oil or a touch of Tame once dry.
You can also use it on refresh days to reactivate curl shape without re-washing.
