West Elm Ivy Wool Rug, Sand

Modern take on a Persian pattern with small-scale motifs. Lush wool pile is equal parts soft and strong. Subtle variations make each piece one of a kind. Handcrafted by skilled artisans in India.

This rug is loomed by hand, a traditional shuttle process in which material is laced together to create a strong and durable weave.

The benefits of a wool rug

• Warm and durable, wool feels beautifully soft underfoot and is long-lasting
• Naturally flame-retardant and odour resistant
• Water repellent so easier to clean
• Naturally biodegradable, wool is part of the circular economy and contains no micro plastics

About your new rug

• As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres.
• When vacuuming your rug, use suction only. Rotating brushes may damage the fibres.
• Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents.
• Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.