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Velvet, in all its flamboyant glory, exudes a sensuality and depth that have long been synonymous with Yves Saint Laurent's signature flair for eroticism and dramatic expression. It's a fabric that doesn't shy away from attention. Like a lush scarlet rose, velvet speaks a language of unadulterated passion. Its texture invites touch, while its rich hue evokes a sense of opulent romance and unapologetic flamboyance.
The olfaction: And what better than a flamboyant scarlet rose to turn the luxurious fabric into a scent? I saw a rose that I wanted to recreate. In a way that can only be achieved in a perfume, I wanted mine to express the beauty, the feel and the strength of this unique rose, confides Velours' perfumer, Carlos Benaïm.
What initially inspired the Master Perfumer was a YSL couture ingredient: the spectacular Damascena Rose. Drawn from the essence of roses gathered in Isparta (Turkey), the precious ingredient is refined in Grasse through a high-tech process that preserves the fragrant molecules from the rose. Fresher than rose essence, more modern and transparent than rose absolute, this material has the strength and clarity of a beautiful red rose, as natural-smelling and petal-fresh the flower on the stem, Carlos Benaïm enthuses.
The inspiration: What material, better than velvet, can magnify the intensity of the most flamboyant passion? From the sumptuous jet-embroidered bolero of the 'Ballets Russes' collection (F/W 1976) to today's sharp-cut blazers worn on sexy bare skin, velvet has always embodied Monsieur Saint Laurent's flair for sensuality and eroticism.
Velvet possesses an inherent drama, its texture catching the light and creating a sense of movement and depth. This dramatic quality aligns perfectly with YSL's style penchant for theatricality and bold statements in design.
The YSL velvet isn't for the faint of heart. It commands attention, and it's made for those who live life with a vibrant, unapologetic flair. It embodies the flamboyance of the YSL spirit in every facet.
| Formulation | Liquid |
| Perfume or fragrance type | Eau de Parfum |
| Brand | Yves Saint Laurent |
| Country of origin | France |
| Volume | 125ml |